This evening while I was working this lady came up to the customer service desk and asked if we had any books published by "CPH." I looked at her for a second blankly and then I asked if she meant Concordia Publishing House, the publishing house of the LCMS?" She nodded and said "yes."
I said we did carry a few and that there might be a few in the children's section I wasn't sure. She had a list of books she was interested in. Both dealing with death and the mourning process. It turned out we didn't and that we couldn't get them because, at least according my computer terminal, they were out of print. But I chatted with her for a few minutes and asked her if she was an member of the LCMS and she said she was. I asked her if she had seen the new Book of Concord the reader's edition. She gave me a blank look like I had suddenly grown two heads. She said "what is that?"
It was my turn to be a bit shocked. I explained to her that it was one book, next to the Bible that every Lutheran home should have. She had never heard of it. She asked me what it was and I told her that it was the book that held the basic outlines of Lutheran faith. She pursed her lips and said "hmm, my husband might like that." And then walked away.